Hiring the Nutrition-Fitness Hybrid Pro

What are consumers looking for when they come to your gym or studio? Sure, they want great workouts and access to the latest equipment in a welcoming, fun environment. But above all, they really want to attain their health and fitness goals. At our gym—One on One Fitness in State College, Pennsylvania—we’ve learned that lasting, consistent client success depends on intelligent nutrition and habit-change strategies. Thus, we’ve pivoted from workouts to wellness to help clients succeed—and to differentiate our business. We focus on three areas: fitness, nutrition and lifestyle habits. We’re making this happen with a new job title: the nutrition–fitness hybrid pro. WRead More…